Industry-leading online gambling software giant Cryptologic has signed a three year deal with Ladbrokes PLC, making them the latest major licensee for the company’s suite of cutting edge online gambling games.
Under the agreement, Cryptologic will be licensing at least three of their most popular online gambling games, Bejeweled, Cubis and Jenga to Ladbrokes online casino. Bejewled, an extremely popular puzzle game, has been downloaded over 350 million times and is already live on Ladbrokes’ site. Cubis won’t be launched until later this year. Cubis features a three-dimensional cube and smaller colored cubes, where players create winning combinations and boasts a maximum payout of 50,000. Last but not least, Jenga, which is based on the tower-building, cleanup intensive home game will be the last to join the online gambling site and will give players the chance to win up to 50,000 times their bet.
“At Ladbrokes we are always striving to deliver the best possible service for our customers. By signing this agreement with CrytoLogic, who are renowned for creating innovative betting games, Ladbrokes’ Games offering will remain at the cutting edge of the industry and our customers will have access to the best quality gaming content.” said Paul Austin, Commercial Manager at Ladbrokes.
This deal brings Cryptologic’s tally of online gambling licensees to a whopping 25. Brian Hadfield, President and CEO of CryptoLogic said: “Ladbrokes is a highly respected brand in the betting industry and this licensing agreement not only consolidates CryptoLogic’s position as the world’s top developer of innovative content but is an important step towards our goal to return to profitability and long term growth.